The Royal Air Force is jetting into the High Street with a range of designer products.

Officially launched on 26 March 2007, the range of high-end RAF branded clothing and goods aims to bring the Service to the attention of the public, and raise money to support its museums and national education and citizenship programme.

At the time RAF Communications Director, Group Captain Andrew Turner, said:
"Our goal is to raise awareness of the Royal Air Force and its capabilities, roles and deployments. It is important that the public understands what we do on their behalf. The merchandising initiative is one of a number of complimentary projects that will promote that understanding and awareness.
"We want to reinforce our reputation and profile – the RAF is a smaller organisation than in yesteryear and our footprint on the nation can no longer be taken for granted.

JEM Gives the Royal Air Force the boot!

The RAF, Royal Air Force Museum and Jervis Entertainment Media are proud to announce the introduction of the exclusively branded RAF Cross Training Shoe.
Taking its inspiration from the world's most capable and dynamic swing-role combat aircraft, the Typhoon Cross Trainer is a multi-purpose sports shoe.
Tested on a variety of surfaces for optimum performance, the TCT provides comfort and performance on everything from grass and gravel, to roads, footpaths and indoor surfaces. With its unique heel cushioning and improved arch support, the TCT absorbs impact and protects the ankle and calf. It also boasts a superb non-marking grip that allows for high speed multidirectional movement.

It's not just capability that sets the TCT apart from other multi purpose shoes - it's also the way it looks. Offset by the trademark red, white and blue RAF Roundel at its heels, the TCT comes in white, with a blue streak on its front, surmounted by the RAF Crest on its tongue. It's a trainer with attitude, style and presence.
The first 16,000 pairs of the Typhoon Cross Trainer Limited Edition Series have sold out. New designs will be available to order soon.

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